By Abhishek Sharma · Guerilla Marketing & Technology
What is WhatsApp marketing?
WhatsApp marketing means using the official WhatsApp Business app or API to answer enquiries, send updates and share offers with customers who agreed to hear from you.
Does WhatsApp marketing work?
It works best for businesses where customers ask questions before buying: clinics, schools, real estate, local services and D2C brands. It fails when businesses spam lists that never opted in.
Opt-in first
Collect permission through your website, ads and in-store forms.
Automate the first reply
An AI chatbot can answer common questions instantly and hand over to your team.
Measure
Track replies, qualified leads, bookings and sales, not just messages sent.
Is WhatsApp marketing effective compared to email?
WhatsApp messages tend to be seen faster than email, but customers are also quicker to block irrelevant messages. Keep broadcasts relevant and infrequent.
How GMT World sets up WhatsApp marketing
We set up the Business API, chat flows, CRM sync and reporting. See our WhatsApp AI automation service, or message us to see an example.
Frequently asked questions
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If you searched for any of these, GMT World can help. Tap one to ask us on WhatsApp.