Start with the business outcome
Define whether the immediate priority is qualified enquiries, local footfall, online sales, brand demand or a stronger launch. Channels should follow that decision.
Look for local search depth
For a Mumbai business, local SEO is more than adding a city name. Useful location pages, consistent business details, relevant proof and a strong enquiry path all matter.
Review real delivered work
Ask to see live work and understand what the agency actually contributed. Separate visible deliverables from unsupported performance claims.
Clarify reporting and ownership
Agree on what will be measured, how often it will be reviewed, and who owns domains, advertising accounts, analytics and creative assets.
Choose an integrated team when the journey is connected
If your website, search presence, campaigns and automation all shape the same enquiry journey, one accountable team can reduce gaps between strategy and execution.