Amazon vs Flipkart · 7 min read

Amazon vs Flipkart for New Sellers: Fees, Fulfilment & Profitability

Amazon or Flipkart, which is better for selling? The honest answer is that it depends on your product, your price and your buyer. This comparison puts both side by side so you can choose where to start, and when to sell on both.

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By Abhishek Sharma · Guerilla Marketing & Technology

Amazon vs Flipkart seller fees

Both platforms charge a percentage commission plus fixed and shipping fees. Amazon calls its commission a referral fee and adds a closing fee. Flipkart charges a commission, a fixed fee and a collection fee. GST applies on fees on both.

Because rates differ by category, the cheaper platform for one product can be the costlier one for another. Compare your exact category on both current rate cards, using the same selling price and weight.

Amazon vs Flipkart for sellers at a glance

Amazon IndiaFlipkart
Fee structureReferral fee, closing fee, shipping, FBA feesCommission, fixed fee, collection fee, shipping
CommissionVaries by category and priceVaries by category and price
Warehouse optionFulfilled by Amazon (FBA)Flipkart fulfilment, Flipkart Assured
Strong categoriesHome, kitchen, electronics, books, beautyFashion, electronics, value products
Buyer baseStrong in metros, large Prime baseStrong reach in tier 2 and tier 3 towns
AdsSponsored Products, Brands, DisplayFlipkart Ads and promotions

Flipkart seller commission vs Amazon seller commission

Look past the headline commission. Shipping fees, return rates and how often you need to discount can matter more than a percentage point of commission. In fashion, for example, returns can decide profitability more than fees.

Fulfilment and delivery speed

Amazon FBA and Flipkart's fulfilment programme both store your stock and ship for you. Faster delivery badges, Prime on Amazon and Flipkart Assured on Flipkart, usually improve conversion. Both add storage and handling costs, so use them for products that sell steadily.

Which is better for selling: Amazon or Flipkart?

Choose Amazon first if you sell home, kitchen, books, beauty or premium products to metro buyers. Choose Flipkart first if you sell fashion, value electronics or products aimed at smaller cities. Many brands start on one, learn, then add the other within a few months.

Selling on both spreads risk. If one account faces a policy issue or a slow month, the other keeps cash flowing.

Frequently asked questions

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GMT World is an independent agency and is not affiliated with Amazon or Flipkart. Fees and rules change often, so confirm current details on the marketplace's official seller site.

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